
Founder/CEO of Crossroads and Life Relaunch Area Coordinator
Rich Larson
Rich was born and raised in northern Wisconsin. He is blessed with an amazing wife Heidi of over 30 years and three adult sons who constantly humble him with their desire to serve the Lord. Rich has been blessed to be a part of God raising up three church plants, the Brick Ministry, Crossroads Outreach Center, and various other ministries while working with Converge Great Lakes and being a pastor for over twenty-five years. His passion is obedience and faithfulness to his God, family, and calling. Along the way, God and people have shown him great grace, love, and forgiveness. I see myself as a recovering Pharisee who still struggles at times with pharisaical tendencies. I believe God is restoring and redeeming His Church and land in northern Wisconsin. I believe as we continue to seek Christ and His transforming power through His Holy Spirit, the Church again in northern Wisconsin will see His Kingdom come and His will be done in a way that will honor and glorify the Father in Heaven.

Women's Life Relaunch Leader
Carla Ward
Carla’s heart is to answer the call in Colossians 3:12-14 to wear the compassionate cloak of Christ by serving the Last, the Least and the Lost.
Her instruction from God in the middle of a prison visiting room full of murderers, thieves, rapists, addicts and drug dealers was to
"Teach Them Who I Am”. To see Jesus in the hearts of inmates and their families. To see them through Christ’s eyes, forgive as He forgives and loves them as He loves. She is passionate about assisting those impacted by addiction and incarceration with the restoration of their relationships, beginning with Jesus Christ.
Carla was raised in Ashland and has returned, where she loves lake life in the woods. She has 2 sons and 7 grandchildren.